Field notes

Writing that comes from reviewed event maps, not from a content calendar.

Short essays from the Bangkok desk. They are not a substitute for a live seat, and they do not pretend a single metric will save a travel app.

Laptop displaying colorful analytics charts

12 March 2026 · 9 min

Where Thai booking flows actually lose people

Drop-off windows we keep seeing on THB checkout, foreign cards, and wallet buttons.

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Analyst reviewing graphs on a laptop

28 January 2026 · 7 min

Session length is a vanity metric in travel apps

A long session on airport Wi-Fi can mean a confused traveler, not an engaged one.

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Printed dashboards pinned above a workspace

9 December 2025 · 8 min

Designing cohorts around Songkran

Why calendar months hide the real season on Thai corridors.

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Line chart drawn on a notepad beside a calculator

21 October 2025 · 10 min

Instrumenting itinerary saves when the network drops

Queued writes and double-count traps after ferry Wi-Fi returns.

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