Flagship · 6 weeks · ICT evenings
A live seat for product and analytics people who own search-to-book conversion on a travel app. You leave with a corridor-aware funnel, not a relabelled e-commerce template.
You already have events firing. You already suspect that “Thailand” as a single step is lying. You can get a product lead to look at a one-page argument. You do not need an introduction to what a funnel is.
Teams from OTAs, airline super-apps, and itinerary tools sit in the same room. Homework stays on your own schema. We never require revenue figures.
THB 48,500 per seat
Twelve to eighteen seats. Twice weekly, 19:00–21:00 ICT. One thirty-minute follow-up within six weeks of the last session. No payment is taken on this website — write to the desk to request an invoice.
One-way, return, and open-jaw queries are different products. We rebuild search events so origin, destination, trip type, and intended week travel together. You will throw away at least one vanity “search success” metric.
Thai baht checkout and foreign-card checkout fail in different places: 3-D Secure, address formats, wallet buttons. The module maps drop-off windows we keep seeing on Bangkok-built apps.
A spinner is not a bounce. You add a latency flag when live hotel or seat inventory is slow, then re-read “abandonment” with that flag on.
Travelers compare, leave, and return. We treat comparison windows as part of the funnel instead of noise, without turning the schema into a surveillance log.
The close is a one-page shape: leak, likely cause, next experiment, owner. If it needs a thirty-minute walkthrough, it is not done.
Kamonwan led analytics at a Bangkok OTA desk before joining Switch Flowcore. She still reviews production event maps one day a week. Her teaching voice is precise, occasionally dry, and impatient with blended “Thailand” steps.
You need enough access to inspect your event stream and build a simple funnel. Vendor brand does not matter. We do not teach a single tool certification.
Yes, if you book three or more seats from the same legal entity. Group pricing is quoted by email, not listed as a public discount ladder.
We do not cover paid user-acquisition creative testing, incrementality for ads, or creative scoring. Destination Funnel Studio stops at in-product measurement. If your brief is media mix, this is the wrong room — that limitation is intentional so the six weeks stay honest.
Recordings of the lecture portion are available for two weeks. Homework critique is not recorded. One missed critique can be replaced by the included follow-up call.
Splitting Phuket from Chiang Mai in week two did more for our board pack than a year of blended conversion charts.
Kamonwan’s latency flag was the only new event we shipped that quarter. Checkout completion on one corridor moved. I still found the open-jaw homework under-specified.
Worth the ICT evenings if you actually own the funnel. Less useful if you only report weekly numbers you cannot change.